Work Experience
Flip Robo Technologies
Data Science Intern
June 2023 - December 2023
- Spearheaded data analysis projects using statistical modeling and machine learning techniques, successfully improving data interpretation and decision-making processes.
- Developed and implemented data algorithms and predictive models, enhancing the accuracy of insights derived from large datasets.
- Collaborated with cross-functional teams to understand data requirements and delivered tailored analytics solutions.
- Utilized advanced tools like Python, R, SQL, and Tableau for data manipulation, analysis, and visualization, leading to more efficient data handling and reporting.
- Conducted thorough data cleaning and preprocessing, ensuring high data quality and reliability in all analyses.
- Assisted in the development of machine learning models, contributing to projects that increased operational efficiency and customer engagement.
- Presented findings to senior management, translating complex data into actionable insights and recommendations, which were commended for clarity and utility.
Asymmetrique Communications Pvt Ltd
Media Manager
October 2024 - Present
As a Media Manager, I handle the strategy, execution, and optimization of Google Ads & Meta Ads campaigns to drive online sales, website traffic, and brand awareness for e-commerce clients. With a monthly budget of ₹ 1Cr+, my focus is on maintaining ROAS, scaling campaigns efficiently, and making data-driven decisions to maximize performance.
- Develop and execute full-funnel media buying strategies (TOFU, MOFU, BOFU) to maximize conversions.
- Allocate and optimize budgets while ensuring ROAS goals are met across multiple clients.
- Implement A/B testing, audience segmentation, and ad creative strategies to improve performance.
- Monitor Google & Meta Ads campaigns daily to improve CTR, CPC, CPA, and conversion rates.
- Optimize campaigns through bid strategies, automation tools, and real-time adjustments.
- Analyze campaign performance using Google Analytics, Meta Ads Manager, and Microsoft Clarity, making data-driven recommendations.
- Identify opportunities for scaling campaigns while maintaining efficiency.
- Stay updated on the latest Google & Meta Ads algorithm changes, ad formats, and automation tools.
- Experiment with Performance Max, Standard Shopping Ads, Advantage+ Shopping, YouTube Ads, and AI-driven strategies for campaign growth.
- Ensure compliance with platform policies while exploring new ad opportunities for better ROAS.
Digitactix Pvt. Ltd
Performance Marketing Manager
August 2022 - October 2024
As a Senior Paid Media Manager, I have several years of experience in planning, executing, and optimizing paid media campaigns across various channels like search, social media, and display advertising. I have a track record of delivering measurable business results and exceeding client expectations.
- Managed fully paid advertising campaigns for multiple clients on various platforms including Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads with a total monthly advertising spend of $15,000.
- Develop and execute digital marketing strategies to increase lead generation and drive conversions.
- Conducting audience research to identify target demographics and optimize ad targeting to increase click-through rates.
- Analyzed campaign data and provided detailed reports on performance metrics, including cost-per-click, cost-per-lead, and return on ad spend (ROAS), using this data to make strategic decisions and optimize campaign performance.
- Collaborate with internal teams, including social media, content marketing, and creative team, to ensure consistent brand messaging and a seamless customer experience across all channels.
- Stay up-to-date with industry trends and emerging technologies, attending conferences and workshops to expand knowledge and skills.
My previous role was as the Paid Media Manager, working closely with clients to understand their business goals and create a paid media strategy optimized to achieve those goals. I am well-versed in using analytics tools to track and measure campaign performance, and I am always looking for ways to improve campaign efficiency and effectiveness.
Skin Project Pvt. Ltd
Digital Marketing Manager
August 2019 - August 2022
- Developed and executed digital marketing strategies across multiple channels, including paid search, social media, email marketing, and content marketing, resulting in a 200% increase in website traffic and a 350% increase in conversions.
- Managed a team, providing guidance and support to ensure high-quality work and effective collaboration across departments.
- Conducted thorough research and analysis of target audiences to identify and optimize targeting options, ad copy, and messaging.
- Utilized data-driven insights to make strategic decisions and optimize campaigns, analyzing key metrics such as cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS)
- Collaborated with internal teams, including creative, social media, SEO team, and website development teams, to ensure cohesive messaging across all channels and a seamless customer experience.
- Stayed up-to-date with industry trends and emerging technologies, attending exhibitions and industry webinars to expand knowledge and skills.
- Managed website and social media content, including developing and scheduling posts, analyzing engagement metrics, and making recommendations for content optimization.